They are almost hard-wired as tranquillisers, comprising, as they tend to, a mishmash of sales figures, performance targets, teamwork palliatives and shortfall arse-kicks, all in the shadow of a zeppelin corporate ego. To add to this, Cisco’s Emerging Markets department was as global and as disparate as the international community could be. Bringing all this together, an inspired Cisco comms director asked us if we could style an online newsletter format along the lines of a fashion magazine. "How Conde Nast do you want it?" we said.