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Sandeman White Port. When inspiration strikes sooner, later belongs to you.

apetiv-bottleI was sent to Portugal, with a packaging designer from Michael Peters Associates, on a brief to come up with a name for Sandeman’s White Port. We were booked for a week – the agency were charging my time  at  £2000 a day so were happy to let me out of the office. Our schedule included a trip round the Sandeman bodegas in Oporto,  lunch in the boardroom, and a three day trip up the Douro River to Regua, where the port is made, to explore the delights there under the general heading of fact-finding.

As the Sabena flight left Heathrow and the stewardess came round to offer refreshments I asked if they had a white port on the wine list. “Yes, of course.” she said. “If I was to order this in Portuguese, what would I call it?” I said. “Apitiv!”, she said. “How do you spell that?” I said.

By the time we arrived at the hotel in Oporto, the brand presentation and draft designs were complete. 30 years later it is still on the shelves.

Get in touch
For more information, call: 07971 170 336
or email: kip@i2ideas.co.uk
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