As everyone knows, industrial relations in the London Underground tend towards the sensitive.

Yet the people who keep the system running are among the most committed and long-serving in the country, which makes them the ideal source for suggestions as to how to make things work better and more efficiently.

Suggestions boxes had been tried; when we first met, they’d had just ten suggestions in the previous year, none of which were printable.

What could we do with £10K? Enter Brian, Oscar’s little fat brother.

Brian Behold SSL- A3 Poster
  1. Standing for Bright Relevant Ideas Actively Noticed and handily an anagram of BRAIN, BRIAN is an awards system. It promises cash prizes and recognition for anyone producing a winning suggestion. Presented as a free-standing concept, there’s not a whiff of management about his being.

Supported with posters and leaflets throughout the Underground, it produced more the 100 solid proposals in its first month alone.

Brian -For Pay packet-1

The first statuette winner came up with an idea for replacing broken carriage windows that saved the London Underground more than a quarter of a million pounds a year in its first year.

Just goes to show; the right idea, in the right place, with the right tone of voice and almost anything’s possible.